●   Enterprise WooCommerce, built by the team that built it

Recover revenue lost to WooCommerce store performance.

We're a team of ex-WooCommerce core and ex-Google/Meta engineers. We rebuild the infrastructure underneath your store. Queries, cache, workers, observability. So speed stops dropping the customers you already paid to acquire.

5.7s → 0.4s
grüum mobile load time
post-engagement
Talk to us → See the financial model →
ex-WooCommerce core
engineering team
ex-Google & Meta
infra at millions of req/min
$15M in GMV
across DTC stores under management
Why it matters

Performance isn't a tech-debt fix. It's an acquisition multiplier.

Whatever brought your visitor to the cart (paid, organic, email, retargeting), they were the expensive part. A slow site drops them at the door. The fix isn't more traffic; it's keeping what you already pay for.

01 Acquisition

However they arrived, every visitor has a cost.

Paid CPC, SEO investment, email infrastructure, brand spend, retargeting. Explicit or implicit, the visitor on your page is one you paid to get there.

02 Drop-off

A slow site drops the expensive ones first.

Mobile users with intent (the ones in cart, with checkout open) abandon hardest when pages load slowly. 53% bounce above 3 seconds (Google). Each second of load time costs ~7% of conversions (Akamai).

03 Recovery

The fix isn't more traffic. It's keeping what you already pay for.

Performance turns your existing acquisition spend into more revenue. No new audiences, no new creative, no new keywords. Same top-of-funnel, more of it survives.

Case study

grüum: +7.2% revenue increase.

UK DTC, ~$7M GMV WooCommerce Personal care

grüum is a UK DTC haircare brand running on WooCommerce at mid-market scale. Their site was leaving meaningful revenue on the table: cached pages climbing toward 5 seconds, cold starts up to 40 seconds, checkout timing out during traffic spikes. Here's what we changed.

Cached load time
4.0s → 0.3s
−92%
Mobile, warm CDN cache.
Uncached load time
5.7s → 0.4s
−93%
Cold load, no CDN edge hit.
User satisfaction
+294%
measured
New Relic, pre vs post engagement.
Measured uplift
+$350K / +7.2% YoY
measured
12 months post-engagement, grüum data.

"The biggest performance improvements we've seen from you guys."

George Lagonikas, Founder & CTO, grüum

01 Observability

Diagnostics & instrumentation

Datadog APM and New Relic so query timings, cold starts, and throughput became visible. Real-user numbers, measured continuously.

02 Database

Query health & plugin patches

Found and fixed N+1 query patterns across product pages. Patches we made were upstreamed to a major WooCommerce plugin.

03 Edge

Cache & CDN configuration

Corrected Cloudflare rules that were fragmenting cache hit rates across visitor cookies and recovered CDN economics.

04 Compute

Worker capacity & cold starts

Tuned the PHP worker pool. Cold starts eliminated. Validated 358 req/s sustained throughput at 300 concurrent users with zero degradation.

Read the full methodology →
Mechanism

How performance stops costing you sales.

grüum's outcome wasn't a one-off engagement. It came from the same operating model we run for every store. Three capabilities that prevent revenue loss before it happens.

01 Capacity

Your highest-revenue moments shouldn't be your most fragile.

Horizontal autoscaling adds capacity in seconds during campaign spikes. Checkout stays stable, p99 stays controlled, no surprise compute bills.

02 Continuous tuning

Performance regressions caught before customers feel them.

Datadog APM with AI surfacing root causes automatically. Performance decay from new plugins, themes, or code never gets to compound silently between releases.

03 Reliability

The infrastructure foundation that doesn't go down.

Multi-zone Google Cloud infrastructure with automatic failover and offsite backups. 99.99% uptime SLA. Reliability you can build campaigns on.

Team

Built by the people who built WooCommerce.

Founders with deep insider experience of where enterprise WooCommerce stores break, plus engineering experience scaling systems at Google and Meta.

Naman Malhotra

Naman Malhotra

Co-founder · Core & Payments

Ex-WooCommerce core developer. Worked across core and payments. Work that touched 4.5M stores and $32B in payment volume.

LinkedIn ↗
Vedanshu Jain

Vedanshu Jain

Co-founder · Merchant scale

Ex-WooCommerce core developer. Shipped extensively with merchants and agencies. Deep familiarity with the architectural ceilings stores hit between $1M and $50M GMV.

LinkedIn ↗

Headquartered in San Francisco, US. Working with DTC brands across the UK, US, and EU.

Most DTC WooCommerce stores between $1M and $50M GMV are leaving 5–15% of online revenue on the table. The infrastructure is fixable.

Talk to us about your store →
Run the numbers on your store → Report 001: The cost of slow